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The Market

The Market

| 28 min

In his first small store, Sam Steinberg says, customers were like family – they'd pitch in to help at busy times. No more. This fifth part of the Corporation series, filmed in stores, at consumer meetings, and in corporate plants and offices, looks at how the corporation that grew from that first small store attempts to hold its own in the three-way tug-of-war with suppliers, competitors and consumers. One strategy in the struggle over price and profit is for the corporation to capture the supplier's share of profit by producing its own brands of foodstuffs and merchandise; another is to watch competitors' prices with an eagle eye and quickly match or beat them; a third is to attempt to mollify consumer groups by consultation and explanation of its policies and prices. Other films in the series are: 1. Growth, 2. Real Estate, 3. International Operations, 4. Bilingualism, 6. Motivation, 7. After Mr. Sam.

  • director
    Arthur Hammond
  • producer
    Arthur Hammond
  • writer
    Arthur Hammond
  • narrator
    Arthur Hammond
  • executive producer
    George Pearson
  • photography
    Jean-Pierre Lachapelle
  • sound
    Jacques Drouin
  • editing
    Pierre Lasry
  • sound editing
    Bill Graziadei
  • music
    Donald Douglas
    Alain Clavier


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