In his first small store, Sam Steinberg says, customers were like family – they'd pitch in to help at busy times. No more. This fifth part of the Corporation series, filmed in stores, at consumer meetings, and in corporate plants and offices, looks at how the corporation that grew from that first small store attempts to hold its own in the three-way tug-of-war with suppliers, competitors and consumers. One strategy in the struggle over price and profit is for the corporation to capture the supplier's share of profit by producing its own brands of foodstuffs and merchandise; another is to …
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Corporation(1973–1974) is a behind-the-scenes look at an iconic Canadian business, guided by its president, Sam Steinberg, who offers observations and reminiscences about his company’s 50-year history. “A company can’t stand still,” he says, “it must grow.” Viewers can witness the rise of Steinberg’s from grocery store to major supermarket chain in this seven-part documentary series.
In his first small store, Sam Steinberg says, customers were like family – they'd pitch in to help at busy times. No more. This fifth part of the Corporation series, filmed in stores, at consumer meetings, and in corporate plants and offices, looks at how the corporation that grew from that first small store attempts to hold its own in the three-way tug-of-war with suppliers, competitors and consumers. One strategy in the struggle over price and profit is for the corporation to capture the supplier's share of profit by producing its own brands of foodstuffs and merchandise; another is to watch competitors' prices with an eagle eye and quickly match or beat them; a third is to attempt to mollify consumer groups by consultation and explanation of its policies and prices. Other films in the series are: 1. Growth, 2. Real Estate, 3. International Operations, 4. Bilingualism, 6. Motivation, 7. After Mr. Sam.
Corporation1973 7 filmsCorporation(1973–1974) is a behind-the-scenes look at an iconic Canadian business, guided by its president, Sam Steinberg, who offers observations and reminiscences about his company’s 50-year history. “A company can’t stand still,” he says, “it must grow.” Viewers can witness the rise of Steinberg’s from grocery store to major supermarket chain in this seven-part documentary series.
