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The Bronswik Affair

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1978 23 min
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This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.

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The Bronswik Affair

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This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
Media and Communication Social Issues All subjects
  • director
    Robert Awad
    André Leduc
  • producer
    René Jodoin
  • script
    Robert Awad
  • editing
    Robert Awad
  • animation camera
    Richard Moras
    Jacques Avoine
    Raymond Dumas
    Simon Leblanc
  • sound editing
    Gilles Quintal
  • re-recording
    Michel Descombes
  • animation
    André Leduc
    Robert Awad
    Jean-Michel Labrosse
  • narrator
    Ian De Voy
  • voice
    Lorna Brown
    Richard Comar

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Education

Ages 11 to 17
Study Guides
Guide 1 Guide 2
School subjects
Family Studies/Home Economics - Consumer Awareness Media Education - Advertising Social Studies - Economics Technology Education - Science and Technology

Teach the concept of satire. Pre-viewing: Discuss the impact of mass media on our spending habits. Students should understand the manipulation that is involved through advertising. Post-viewing: comment on the film's message; although the film is dated, does its point still apply today? Elicit modern-day examples to support their responses.

The Bronswik Affair
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