"I always have a good time. Lots of teenagers hang out at the mall. It's like walking around in a big TV set." Brendan, 13. All the Right Stuff is about kids, malls, media and money. This video puts the role of youth in today's corporate economy into perspective. Join Brendan on a tour through the local mall. With two hundred dollars of birthday money in his pocket, he's ready to do some serious spending on music, clothes, and video games. Teenagers represent a huge and lucrative market for advertisers. They may work in low-paying service sector jobs, but as …
Lesson Launcher/Inquiry Questions:
This film examines what factors influence 13-year-old Brendan as he shops at the mall. Interviews with consumers and staff at the stores reveal the impact of marketing on the teenagers. The topics discussed in the film are suited for personal reflection, essay topics, debates and discussions. How do stores impact his buying habits? Define consumerism and discuss how it was shown in the film. The film was made in 1997; what influences on teen spending are relevant in today’s world? Is the mall still a hangout spot for teenagers today, and is that where they spend their disposable income?