TV Sale
This animated short is an entertaining and incisive satire on some of the material that is disgorged via the "boob tube." The opening pitch of the television salesman establishes the tone of this pithy film: a solid-state model guarantees high-quality entertainment, and programs are always designed around products, not spectators.
This animated short is an entertaining and incisive satire on some of the material that is disgorged via the "boob tube." The opening pitch of the television salesman establishes the tone of this pithy film: a solid-state model guarantees high-quality entertainment, and programs are always designed around products, not spectators.
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directorErnie Schmidt
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animationErnie Schmidt
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producerDon WorobeyJohn Taylor
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executive producerPeter Jones
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animation cameraSvend-Erik EriksenJacques Avoine
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editingGeorge Johnston
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re-recordingBill Armstrong
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voiceRed RobinsonHugh FouldsErnie SchmidtJoan BanwellMax BeecraftJacqueline CristianiniOdette SchmidtGary PattersonElenor LabrieAl JordanGeorge Silery
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musicRalph Dyck
Warnings: [Depictions of drug abuse, animated gun violence, death, and blood.]
A short, animated satire about television, consumption and advertising. Useful for debates, discussions, and assignments related to media awareness, advertising, the ethics of consumption, and commercialization. Who or what do you think the targets of this satire are? Who is presented as having power, and who is presented as a victim? Are some people presented as both or neither? How do the different scenes in the film (the commercials, television show, clips, framing device, and so forth) work together to form a message? If this satire was made today, how do you think the themes and messages would change? What changes would you make and why?
More educational content
TV Sale, Ernie Schmidt, provided by the National Film Board of Canada