Cause Marketing / Cause Branding (Interview with Carol Cone)

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  This film made me very angry. Does everything eventually end up being "used" for profit? My suggestion is that we have two ribbons - a red one on top of the pink representing passivity to action. In this age of computerization, cannot someone, central and involved, record the subject covered in breast cancer research around the world. Designation of funding raised through the pink ribbon campaign should be designated for research only, and request beneficiaries outline their research and report on progress twice a year. Any corporation whose products are proven to contain carcinogenics should not be allowed to participate in any cancer fundraising campaigns. Anne Michie, 07 January, 2015

  annemichie, 7 Jan 2015

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  Does anyone WANT to get cancer? So LITTLE is discussed about the many causes of cancer which is a failure of this potentially very good film. The film that does make the connection between pollution and the cancer treatment (some pharma companies make money on both ends) is "The Idiot Cycle" which has been blacklisted from theaters in the USA. In reality...if I were diagnosed w/ cancer I am going to die....because I DON'T HAVE THE MONEY FOR TREATMENT! That is my reality and the reality of maybe millions of Americans today.

  catlover68, 6 Feb 2014

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  Dr. Jonathan Lee, a pioneer in bio-identical hormones, use to call all of this the Breast Cancer Industry. Chemical / drug companies help produce the problem (Premarin). Then there is the money need to treat the condition. Later they ask everyone to raise money to cure the problem. When the only answer considered is western, drug oriented therapy, then the outcome will always be the same. Look up Virginia Hopkins and Jonathan Lee. Also the book: What Your Doctor May Not Tell You About Breast Cancer.

  Backtonature, 11 Oct 2013

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  Film had some good points and some weaknesses. 1. The film discusses cause marketing which I think is novel and important. 2. The film discusses the fractured nature of breast cancer research and how little is dedicated to prevention. However, the film also takes long asides into curious arguments. 1. A great deal of time is spent complaining about the "attitude" the non-profits have in dealing with breast cancer. (being too optimistic and "smiley" about the issue). The film has the almost comical approach of having doom and gloom B-roll music paired with women in pink happily walking, holding hands, and cheering. This is how many people cope with this issue and patronizing this optimistic and hopeful approach demonstrates a minimal cultural competence.

  mnewell105, 14 Jul 2013

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  very well done. as a mets girls myself I found the interviews given were so perfect to contrast all the sexiness of cancer fundraising. Cancer sucks, metastatic cancer is like a trip into tartarus. We need to make the big issues known. I don't want them to stop working on a cure - I am a recipient of Her2 drugs that could extend my life by years. So I'm not mad at Big Pharma at this time. BUt for my daughter - my dream is that they do find out more about the cause then do some solid research on it. i hope to connect with some of the interviewed activists one day...

  pstoop, 13 Jul 2013

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  I now have "recurrent metastatic breast cancer" and I noticed some of the best interviews came from a mets group 1 Research is not all bad - I am the recipient of groundbreaking Big Pharma HER 2 drugs that will increase my survival and quality of life by years not months. 2. Nothing being done to find the real risk factors and causes - this floors me and I think a larger amount of funds raise must be directed here. But maybe there's no money in it and likely it would impact how big corporations make their money so they don't want it. We really need to be so much better informed and if a group can send emails and force a milk product company to stop using a growth hormone I'm all in. I am just finding a niche in advocacy so Canada watch out for this metastatic chick. Oh I also can't stand the visual of a pink ribbon - i'd much rather wear a f$&# cancer lapel pin if it was up to me....

  pstoop, 13 Jul 2013

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  I saw part of the film on satelite yesterday. I am totally astonished at how people are making money on the backs of breast cancer survivors. I am a Lupus survivor here in Canada and I'm beginning to see a parallel with Lupus survivors here in Canada. Those of us afflicted MUST take our power back whether its a ribbon or a butterfly as in Lupus. The people making decisions should be the SURVIVORS!

  Butterfly60, 21 Mar 2013

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  Thanks for the film. I was looking forward to viewing it, and I admire the truth-telling.

  AlisonEtter22, 31 Oct 2012

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  This is a vitally important film that I hope will be seen, in particular, by those involved in making decisions regarding the prevention and treatment of cancer.

  kategould35, 4 Oct 2012

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  This is AWSOME and I am so glad to have seen this and will suggest it to everyone.

  CatPatterson, 10 Jul 2012

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