Cause Marketing / Cause Branding (Interview with Carol Cone)

Cause Marketing / Cause Branding (Interview with Carol Cone)


                                Cause Marketing / Cause Branding (Interview with Carol Cone)
| 8 min

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Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.

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Credits
  • director
    Léa Pool
  • producer
    Ravida Din
  • writer
    Patricia Kearns
    Nancy Guerin
    Léa Pool
  • director of photography
    Daniel Jobin
    Sylvaine Dufaux
    Nathalie Moliavko-Visotsky
  • editor
    Oana Suteu
  • animation
    Francis Gélinas
  • associate producer
    Nancy Guerin
  • executive producer
    Ravida Din
  • research
    Nancy Guerin
    Patricia Kearns
    Léa Pool
  • archival research
    Nancy Marcotte
  • additional research
    Feyrouz Abdulrahman
    Katherine Kasirer
    Paul Schliesmann
    Cyndi Taylor
  • consultant
    Samantha King
  • art director
    Patrice Bengle
  • set decorator
    Patrick Lee
  • additional camera
    Édith Labbé
    Léa Pool
  • assistant camera
    Chantal Vary
    Martin Lebel
    Stéphane Caron
    Éric Morin
    Yan Clement
    Carla Clarke
  • sound recordist
    Claude La Haye
    Yann Cleary
    Thierry Morlaas
    Sylvain Vary
  • sound design
    Claude Beaugrand
  • sound editor
    Claude Beaugrand
  • dialogue editor
    Francine Poirier
  • re-recording
    Jean Paul Vialard
  • video assist
    Nathalie Lebel
  • grip
    Pierre André Fournier
  • makeup
    Diane Simard
    Lizane LaSalle
  • location crew
    Darcy Schlitt
    Rosemary Ponzo
    Bruce Liffiton
    Michael Coleman
    Chris Cardno
    Kristen Liffiton
    Leslie Chauncy
    Blackford Vincent, III Shelton
    Evan Guilfoyle
    Paul Nordin
    J.P. Sichelschmidt
    Joshua Eldridge
    Olfert Kempff
    Cullen Quave
    Alex Conroy
    Toby Conroy
    Paul Bélanger
    Aimee Mannella
    Daniel Grant
    James Hellyer
    Raphaëlle Bilodeau
    Emmanuel Hessler
    Catherine Boudreau
  • participation
    Judy Brady
    Barbara Brenner
    Nancy Brinker
    James Brophy
    Janet Collins
    Carol Cone
    Barbara Ehrenreich
    Charlene Elliott
    Charlotte Haley
    Jane Houlihan
    Marc Hurlbert
    Mhel Kavanaugh-Lynch
    Margaret Keith
    Samantha King
    Ellen Leopold
    Susan Love
    Kim McInerney
    Olufunmilayo Olopade
    Jeanne S. Collins
    Sandra Kugelman
    Maricela Ochoa
    Rosemary Parker
    Mary Sue Rimel
    Dao Tran
    Gina De Santis
    Debra Fields
    Ilene King
    Sandy Knight
    Debbie Logan
    Janet McKenzie
    Sari Sairanen
  • publicity photographer
    Véro Boncompagni
  • additional voice
    Maria Bircher
    Sarah Camacho
    Lucinda Davis
    Richard M. Dumont
    Angela Galuppo
    Eleanor Noble
  • ADR supervisor
    Nathalie Fleurant
  • foley
    Lise Wedlock
  • foley assistant
    Maxime Potvin
  • online editor
    Denis Pilon
  • title design
    Francis Gélinas
  • titles
    Gaspard Gaudreau
  • digital editing supervisor
    Danielle Raymond
  • digital editing technician
    Isabelle Painchaud
    Pierre Dupont
    Patrick Trahan
  • graphic designer
    Mélanie Bouchard
    Patrick Morand
  • transcription
    Dyane Provost
    Hélène Laporte-Rawji
    Corinne Smith
  • technical coordinator
    Steve Hallé
    France Couture
    Brigitte Sénéchal
  • marketing manager
    Leslie Stafford
    Moira Keigher
  • publicist
    Pat Dillon
    Nadine Viau
  • production studio intern
    Feyrouz Abdulrahman
    Cyndi Taylor
  • production manager
    Lynn Trout
    Stefanie Brantner
  • production coordinator
    Christine Williams
    Stefanie Brantner
    Camila Blos
  • program administrator
    Leslie Anne Poyntz
    Stephanie Brown
    Dan Emery
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  • annemichie

    This film made me very angry. Does everything eventually end up being "used" for profit? My suggestion is that we have two ribbons - a red one on top of the pink representing passivity to action. In this age of computerization, cannot someone, central and involved, record the subject covered in breast cancer research around the world. Designation of funding raised through the pink ribbon campaign should be designated for research only, and request beneficiaries outline their research and report on progress twice a year. Any corporation whose products are proven to contain carcinogenics should not be allowed to participate in any cancer fundraising campaigns. Anne Michie, 07 January, 2015

    annemichie, 7 Jan 2015
  • catlover68

    Does anyone WANT to get cancer? So LITTLE is discussed about the many causes of cancer which is a failure of this potentially very good film. The film that does make the connection between pollution and the cancer treatment (some pharma companies make money on both ends) is "The Idiot Cycle" which has been blacklisted from theaters in the USA. In reality...if I were diagnosed w/ cancer I am going to die....because I DON'T HAVE THE MONEY FOR TREATMENT! That is my reality and the reality of maybe millions of Americans today.

    catlover68, 6 Feb 2014
  • Backtonature

    Dr. Jonathan Lee, a pioneer in bio-identical hormones, use to call all of this the Breast Cancer Industry. Chemical / drug companies help produce the problem (Premarin). Then there is the money need to treat the condition. Later they ask everyone to raise money to cure the problem. When the only answer considered is western, drug oriented therapy, then the outcome will always be the same. Look up Virginia Hopkins and Jonathan Lee. Also the book: What Your Doctor May Not Tell You About Breast Cancer.

    Backtonature, 11 Oct 2013
  • mnewell105

    Film had some good points and some weaknesses. 1. The film discusses cause marketing which I think is novel and important. 2. The film discusses the fractured nature of breast cancer research and how little is dedicated to prevention. However, the film also takes long asides into curious arguments. 1. A great deal of time is spent complaining about the "attitude" the non-profits have in dealing with breast cancer. (being too optimistic and "smiley" about the issue). The film has the almost comical approach of having doom and gloom B-roll music paired with women in pink happily walking, holding hands, and cheering. This is how many people cope with this issue and patronizing this optimistic and hopeful approach demonstrates a minimal cultural competence.

    mnewell105, 14 Jul 2013
  • pstoop

    very well done. as a mets girls myself I found the interviews given were so perfect to contrast all the sexiness of cancer fundraising. Cancer sucks, metastatic cancer is like a trip into tartarus. We need to make the big issues known. I don't want them to stop working on a cure - I am a recipient of Her2 drugs that could extend my life by years. So I'm not mad at Big Pharma at this time. BUt for my daughter - my dream is that they do find out more about the cause then do some solid research on it. i hope to connect with some of the interviewed activists one day...

    pstoop, 13 Jul 2013
  • pstoop

    I now have "recurrent metastatic breast cancer" and I noticed some of the best interviews came from a mets group 1 Research is not all bad - I am the recipient of groundbreaking Big Pharma HER 2 drugs that will increase my survival and quality of life by years not months. 2. Nothing being done to find the real risk factors and causes - this floors me and I think a larger amount of funds raise must be directed here. But maybe there's no money in it and likely it would impact how big corporations make their money so they don't want it. We really need to be so much better informed and if a group can send emails and force a milk product company to stop using a growth hormone I'm all in. I am just finding a niche in advocacy so Canada watch out for this metastatic chick. Oh I also can't stand the visual of a pink ribbon - i'd much rather wear a f$&# cancer lapel pin if it was up to me....

    pstoop, 13 Jul 2013
  • Butterfly60

    I saw part of the film on satelite yesterday. I am totally astonished at how people are making money on the backs of breast cancer survivors. I am a Lupus survivor here in Canada and I'm beginning to see a parallel with Lupus survivors here in Canada. Those of us afflicted MUST take our power back whether its a ribbon or a butterfly as in Lupus. The people making decisions should be the SURVIVORS!

    Butterfly60, 21 Mar 2013
  • AlisonEtter22

    Thanks for the film. I was looking forward to viewing it, and I admire the truth-telling.

    AlisonEtter22, 31 Oct 2012
  • kategould35

    This is a vitally important film that I hope will be seen, in particular, by those involved in making decisions regarding the prevention and treatment of cancer.

    kategould35, 4 Oct 2012
  • CatPatterson

    This is AWSOME and I am so glad to have seen this and will suggest it to everyone.

    CatPatterson, 10 Jul 2012

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