L'industrie du ruban rose

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Poster: industrie du ruban rose ,L'

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Home and Classroom use 1

Institutional licence 2

Synopsis

Réalisé par Léa Pool, ce long métrage documentaire explique comment la réalité dévastatrice du cancer du sein, que les experts en marketing considèrent comme une « cause de rêve », est occultée par la brillante histoire à succès du petit ruban rose. Le cancer du sein est devenu l’enfant chéri du marketing social. Des milliers de gens marchent, courent et consomment pour appuyer la cause. Chaque année, on amasse des millions de dollars au profit de la lutte au cancer du sein. Mais où va réellement tout cet argent et à quoi sert-il exactement?

Terms of use

1 You may download this film for private, personal, library or classroom use only. Public screenings and institutional (non-educational institutions) use are not permitted. Download films in the language of your choice, in standard or high definition. (Please note that bonus material, chapters, closed captioning and subtitles are not features of DTO films.) You can copy each file up to five times, onto various devices. DTO films cannot be hosted on a streaming server, to add DTO films to an institutional or educational streaming server, simply contact a sales agent to discuss pricing.
2 Institutional prices include the rights to screen this film in institutional settings and in free public screenings.