The Bronswik Affair
1978
23 min
Coming soon
This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
Details
This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
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directorRobert AwadAndré Leduc
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producerRené Jodoin
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scriptRobert Awad
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editingRobert Awad
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animation cameraRichard MorasJacques AvoineRaymond DumasSimon Leblanc
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sound editingGilles Quintal
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re-recordingMichel Descombes
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animationAndré LeducRobert AwadJean-Michel Labrosse
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narratorIan De Voy
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voiceLorna BrownRichard Comar
Education
Ages 11 to 17
Study Guides - Guide 1 | Guide 2
Family Studies/Home Economics - Consumer Awareness
Media Education - Advertising
Social Studies - Economics
Technology Education - Science and Technology
Teach
the concept of satire. Pre-viewing: Discuss the impact of mass media on our
spending habits. Students should understand the manipulation that is involved
through advertising. Post-viewing: comment on the film's message; although the
film is dated, does its point still apply today? Elicit modern-day examples to
support their responses.
