1.0 video http://www.nfb.ca/film/pink_ribbons_inc Léa Pool National Film Board of Canada http://www.nfb.ca http://media1.nfb.ca/medias/nfb_tube/thumbs_small/2012/pink_ribbons_inc_SM_1.jpg 204 115 <iframe src="http://www.nfb.ca/film/pink_ribbons_inc/embed/player" width="530" height="345" ></iframe><p style="width:(( width ))px"><a href="http://www.nfb.ca/film/pink_ribbons_inc/" target="_blank"><em>Pink Ribbons Inc.</em></a> by <a href="http://www.nfb.ca/explore-all-directors/lea-pool/" title="more films by Léa Pool" target="_blank">Léa Pool</a>, <a href="http://www.nfb.ca" target="_blank">National Film Board of Canada</a></p> 530 345 Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.