About the film
“We used to march in the streets; now we run for a cure.” Barbara Ehrenreich, author and social critic.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
Directed by acclaimed filmmaker Léa Pool, and produced and executive produced by Ravida Din for the National Film Board of Canada, PINK RIBBONS, INC.
is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.
• Meet the people behind the film (interview subject bios).
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Watch the film
• In Canada, download to own or rent the film for 48 hours.
•Buy the film on DVD.
•For a list of theatres and showtimes across the United States, visit First Run Features.
"a stunning documentary
" … "eloquent and alarming
" - Brian D Johnson, Maclean's
"this intriguing doc [that] will have you talking long after the lights come up." - Linda Barnard, Toronto Star
"there are plenty of women who'll want to see it. And they'll be seeing red, not pink." - John Anderson, Variety
"...uncannily prescient and enduringly timely. Everyone needs to see Pink Ribbons, Inc." - The Washington Post