L'industrie du ruban rose

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Poster: industrie du ruban rose ,L'

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Home and Classroom use 1

Institutional licence 2


Réalisé par Léa Pool, ce long métrage documentaire explique comment la réalité dévastatrice du cancer du sein, que les experts en marketing considèrent comme une « cause de rêve », est occultée par la brillante histoire à succès du petit ruban rose. Le cancer du sein est devenu l’enfant chéri du marketing social. Des milliers de gens marchent, courent et consomment pour appuyer la cause. Chaque année, on amasse des millions de dollars au profit de la lutte au cancer du sein. Mais où va réellement tout cet argent et à quoi sert-il exactement?

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2 Institutional prices include the rights to screen this film in institutional settings and in free public screenings.